Zimmerman Associates specializes in the application of qualitative research to provide clients with marketing insights and direction. 

Karen Zimmerman brings over 20 years of marketing research experience, with a background of research design, analysis and interpretation directed toward management decisions.

Qualitative research services include in-person and telephone:

• Focus Groups
• Mini Groups
• In-depth Interviews

Karen has a talent for sensitive and attentive probing to establish the trust necessary to connect with respondents. She uses projective techniques, qualitative brand mapping, collages and mind mapping to uncover in-depth attitudes and perceptions.

For the majority of projects, Karen Zimmerman handles all aspects of the work, from problem definition and study design, to topical outline development, moderation, analysis and report preparation. In this way, all clients receive the personal attention and experience of a seasoned professional.

Ms. Zimmerman is current Chair of the Philadelphia / Delaware Valley Chapter of Qualitative Research Consultants Association (QRCA).  She is committed to the highest standards of professionalism and ethics in qualitative research.